Is Clean Fashion About to Have a Moment

With clean beauty now mainstream, an emerging wave of brands are promoting skin-kind clothing made from natural fibres and without the use of harsh chemicals, seeking to tap into consumer interest in products that promise health and wellness benefits.

When Vinnie Genomal was a kid and struggling with severe eczema, doctors had some fashion advice they said would help: Wear 100 percent cotton. His skin would be much happier in natural, breathable fabrics, rather than plastic synthetics like polyester, the theory went.