A $300 Million Bet That Sustainability Will Sell

Suzy Amis Cameron’s new venture Inside Out aims to develop a ‘planet positive’ conglomerate with investments in brands, innovation and infrastructure.

Suzy Amis Cameron wants to change the way the world consumes and she’s raising $300 million to make it happen.

The multi-hyphenate entrepreneur and environmentalist’s new venture, Inside Out, will invest in and develop brands, innovations and infrastructure that aim to solve environmental and social challenges, while also turning a profit.

Initial investments include the acquisition of Italy-based sustainability consultancy and creative agency, Wrad, and a 25 percent stake in Sheep Inc, a “carbon negative” knitwear brand that sells $300 hoodies made using fully traceable, regeneratively farmed merino wool. It’s building an eco-industrial park in Ashburton, New Zealand, where Amis Cameron lives with her husband, the filmmaker James Cameron. Part regenerative farm, part research and manufacturing complex, Iora is intended to serve as a model for sustainable production.